
The logo made a surprise appearance in the 2018 film Searching, though it is unclear whether the logo resumed activity for select upcoming films. Despite this, the logo is still being used on trailers of current and upcoming Screen Gems films. In 2011, a new logo was introduced to be used in tandem with the inaugural logo, with the latter phasing out of appearing in films in 2014. The animated opening logo was featured in most of the division's films starting in 1999. After 25 years of inactivity, the Screen Gems branding, including Tom Geismar's 1965 logo design, was updated as Sony sought the new Screen Gems to compete amongst contemporaries like Fox Searchlight Pictures and Dimension Films. When it finishes, the circle in the centre zooms in and fades into the movie.On December 8, 1998, Sony Pictures Entertainment opened a new film division catering to specialized audiences, borrowing its name from Columbia Pictures Television's storied past: Screen Gems. Proud Mary (2018): The logo is in the style of the 1960s "S from Hell" logo, with the Sony byline, and animates differently. Think Like a Man (2012): The 2011 logo turns green and dissolves into a clip of the 1999 logo animating in reverse, segueing into the Rainforest Films logo.Ībout Last Night (2014): The 2011 logo is darker, it "pulsates" to the music, the byline fades into "PRESENTS" when the logo is complete, and the same transition to the Rainforest Films logo seen in Think Like a Man is used.

Ultraviolet (2006): After the logo has formed, the byline "A SONY PICTURES ENTERTAINMENT COMPANY" disappears, the word "PRESENTS" appears below the logo in the same font like the words "SCREEN GEMS" and the camera the pans to right, revealing the title of the movie.
BLUE SCREEN GEMS LOGO SERIES
A series of tops (similar to the 1973 ITC Entertainment logo) spin around it and form the two lines of the 'S' (the same as the 1965 Screen Gems Television logo, only the 'S' is also in a sky blue color).

(2004): The logo is covered with a blue plaid fabric except for the text and byline. Logo: On a black background, a flash of light with a lens flare forms a light blue sphere. These are the logo variations seen throughout the years by Screen Gems Picturesĭ.E.B.S.
BLUE SCREEN GEMS LOGO MOVIE
Logo descriptions by Sean Beard, Matt Williams, Nicholas Aczel, Internet Movie Database and others.
